As per a joint report by ASSOCHAM and RNCOS, 60-70 per cent of dietary supplements sold in India are either "fake, counterfeit, unregistered and unapproved." Furthermore, our research found that of the remaining products, there were only a handful that were high quality supplements. These supplements were imported and they bore a price tag that made them unaffordable to the common athlete.
Tired of these low quality adulterated supplements and high quality expensive alternatives, we found Muscle Essentials and set out to provide high quality supplements at affordable prices.
To ensure the best quality, we import our ingredients from across the globe. For example, our protein is sourced from USA where advancements in techinology have allowed manufacturing of the highest quality protein. In addition, our protein choice also adds a lot of value to our offering. We only procure 100% cross flow filtered whey. Cross flow filtered whey is considered to be the purest form of whey as its manufacturing is free of chemicals. Likewise, all our ingredients are of the best quality and are sourced after careful deliberation.
Once procurement is done, all the ingredients are processed at a FSSAI approved facility right here in India. Prior to shipment, each batch is tested at our state of the art laboratory, and at a government approved laboratory.
By importing protein and other ingredients in their raw state instead of finished products, we save on shipping and custom costs. We pass on the benefits of these savings to our end user thereby ensuring affordable prices.